The DURA-ACE groupset is the result of Shimano’s ongoing passion for technology. This is reflected in every single component in the groupset. All components are joined together to work as one, reinforcing each other for unparalleled performance.   For the new DURA-ACE groupset, Shimano have improved upon each and every...

The latest evolution of Shimano Ultegra, the R8000, has arrived. As well as a host of developments which improve user ergonomics, the R8000 Groupset includes subtle tweaks to adapt to current trends and ensure compatability with the wide spectrum of riders and bikes today.   The Ultegra R8000 components share aesthetics with Dura Ace 9100, the...

The Ultegra R8050 Di2 groupset is the latest development in the evolution of the electronic groupset from Shimano. Taking technology from the Dura-Ace Di2 groupset while at the same time refining the previous version of their Ultegra Di2 groupset Shimano have tweaked the ergonomics of their Di2 shifters and included more shifting options to...

The Shimano Tiagra groupset gets a revamp for 2015 in looks, design and technology. Following on from it's older brothers (105, Ultegra & Dura Ace), it offers clean looks, great shifting and excellent performance. A great upgrade option. The new Shimano 4700 Tiagra groupset follows it's older brothers in looks,...

At SRAM, they know that if a technological advancement clutters the experience, it shouldn't be called an advancement at all. Because it's a bicycle. It's supposed to be simple. To make something elegant to the point where it removes what's in the way... that's advancement. And that is the standard SRAM held themselves to while developing their...